Free templates from The Code Was Never the Hard Part

The four tools from the book, in the order you use them: choose a problem, talk to the people who have it, fit the idea on one page, and decide what launch success means before you ship. Print them, or type straight into them.

Chapter 2
The five-question filter

Five questions to run any problem through before you build. They tell you if it's worth your time.
Open the template →
Chapter 4
The conversation guide

Five interview questions about what people have already done, and a scale for scoring what you heard.
Open the template →
Chapter 5
The one-page concept

Nine lines that fit your whole idea on one page: who it's for, what it does, why it wins, and how the money works.
Open the template →
Chapter 5
Launch thresholds

The numbers that decide whether your product earned more of your time, written before you launch.
Open the template →

The five-question filter

The conversation guide

The one-page concept

Launch thresholds

Pre-order it now, read it on launch day.